Wednesday, March 28, 2012

What is a QR Code, and Why is it on My House?

QR Codes (abbreviated from Quick Response Code) are those funky little stamp size, black and white squares that are popping up in magazines, newspapers, websites and company literature. They are a "barcode" of sorts used for advertising. The all-knowing Wikipedia tells us "...Invented by the Toyota subsidiary Denso Wave in 1994 to track vehicles during the manufacturing process, the QR Code is one of the most popular types of two-dimensional barcodes. It was designed to allow its contents to be decoded at high speed. ..."

That said, what business do they have in selling houses? Placing a QR Code on a brochure is a great way for a prospective buyer to be able to access additional information and/or photos and videos about the house from their phone or tablets once they have left the home. The ability to answer questions visually, and keep a home in the forefront of a buyer's mind is primary to making the home #1 on the buyer's list.

Add any dimension to the QR Code usefulness: put it on a sign. Picture this: Mr. and Mrs. Smith are driving around town starting their house hunting search. They are cruising through the neighborhoods they think they may like to live in. As they approach 5107 Natalie Ct., they see an additional sign with a QR Code on it. Mrs. Smith whips out her smartphone, snaps a picture and is INSTANTLY looking at interior room dimensions, photos and written descriptions, including the price, of the home she is parked in front of.

Our world of on-demand, instant answers is increasingly expanding. We don't like to wait. We don't like lines. We don't want to be on hold. We want to grab technology and make it answer all of our questions. I can't even ride in the car and hear a song I like and wait to see if they announce who sings it. I have to Shazam it. Have a disagreement with my girlfriend about useless trivia, and need to know who is right? I google it from my phone! Instant answers!

Start looking for our QR Codes to pop up on our listings. Tell us what you think. We think it is pretty cool. Try the one out at the top of the blog and give us your comments. (If you need a QR Code reader, try Neoreader from your App Store on your phone.)

No comments:

Post a Comment